Brand management is the application of marketing techniques to a specific product, product line, or brand. A properly branded product will increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Quality customers will continue to support a product or service that is familiar in the marketplace or perceived as a quality brand. The Holtzman Group cultivates powerful brands as well as develop insightful strategies that our creative team can bring to life, be it a new born company or rebirth of an existing company.More on the Holtzman Incubator, click here
The Holtzman Group combination of creative design skills and production expertise enables us to control all stages of the creative process, ensuring we produce consistently high quality work and provide exceptional service to our clients, meeting both our own high standards and our clients' timelines and budgets.
Holtzman can connect you with your customers through the intelligent application of media neutral marketing and advertising strategies. We can ensure your campaign is cost effective and well managed and create compelling messages that mesh with your brand strategy. Holtzman believes in the ease of persuasion and harnessing the power of creative writing and design. Advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty". For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including printed collateral support materials, digital/online publications, radio, magazines, newspapers, the Internet, billboards, and more.
Timely, relevant and well-crafted PR is a powerful way to communicate with your stakeholders. Holtzman provides a full PR service from press release writing and digital distribution to all the media outlets. We then follow up telephonically with key contacts and writers at the various media sources. Over recent years, sites such as Facebook, Twitter, LinkedIn and Youtube have exploded onto the internet. With them come new opportunities to increase brand awareness and develop a more intimate and personal relationship with your clients. Your social media marketing strategy should form a part of a greater plan to reaching your business goals. It should take into account all current marketing activity and business strengths. We can work with you on this! The final arm of your media relations mission.