"Through branding, marketing,
social media marketing and
advertising, we merge strategy
and creative to help clients
grow their brands, increase
client base and expand their
business. We are good ideas."
— David Holtzman, President
Your brand is your most important asset.
Whether you're building a new brand or
re-invigorating an existing brand, we can help.
The Holtzman Group helps businesses of all sizes by designing compelling, creative and original brand identities. We don't just deliver brands though, we nurture them.
Whether we are hatching something new or evolving a legacy brand we pledge a long-term commitment to everything we create, forging lasting relationships with all the businesses we work with. In short, we're the next best thing to an outsourced 'in-house' creative department.
Holtzman Brand Compass
Brand development
Our brand development expertise involves the creation of brands from scratch as well as repositioning and
reconfiguring existing brands. We develop new offers, positionings, naming and brand portfolio architecture.
Brand design
We encapsulate what your brand stands for and bring it to life as a powerful and compelling design across
all consumer touchpoints: brand and corporate identity, packaging and brand environments.
Brand Strategy + Architecture
The Holtzman Group Brand Strategy requires a close analysis of the brand and its market. We ensure that
the customers expectations are aligned and the brand experience through the creation of a coherent brand
identity that incorporates not just the tone and voice of the brand but its brand architecture and visual language.
The brand identity will incorporate not just a logo design but the creation and documentation of the look and
feel for true brand, the use of colors, typography and design style that will truly reflect the brand position
and mission. These brand guidelines will be used for application over time across a variety of media.
Once those key brand drivers are identified and documented, the consistent application of the brand will
ensure it resonates with its target demographic market.
Step back for a moment and look at your organization from the eyes of your customer. Is it clear how the
various brand, product and service offerings fit together? Or is there an opportunity to improve in this area,
to generate clarity, synergy and leverage?
To initiate a call or meeting about your brand architecture consultant needs,
please call David Holtzman at 609.822.8482 or send David an inquiry form.
