Our brand development expertise involves the creation of brands from scratch as well as repositioning and reconfiguring existing brands. We develop new offers, positioning, naming and brand portfolio architecture.
We encapsulate what your brand stands for and bring it to life as a powerful and compelling design across all consumer touchpoints: brand and corporate identity, packaging and brand environments.
The Holtzman Group Brand Strategy requires a close analysis of the brand and its market. We ensure that the customer's expectations are aligned with the brand experience through the creation of a coherent brand identity that incorporates not just the tone and voice of the brand but its brand architecture and visual language. The brand identity will incorporate not just a logo design but the creation and documentation of the look and feel for true brand, the use of colors, typography and design style that will truly reflect the brand position and mission. These brand guidelines will be used for application over time across a variety of media. Once those key brand drivers are identified and documented, the consistent application of the brand will ensure it resonates with its target demographic market.
Step back for a moment and look at your organization from the eyes of your customer. Is it clear how the various brand, product and service offerings fit together? Or is there an opportunity to improve in this area, to generate clarity, synergy and leverage?To initiate a call or meeting about your brand architecture consultant needs, please call David Holtzman at 609.822.8482 or send David an inquiry form.